Article directories are a free goldmine if you know how to produce and publish the right way. Now is the time to start digging up those creative writing skills and learn the tricks of the trade. Because doing this right can make you a lot of money.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions to article directories, and publications are increasing in popularity.
Article marketing for profit
Posting articles on the internet is a great way to build up your credibility and authority online. It is also a very good way to generate backlinks to your website. The articles I am talking about are information pieces that will give your customers value. Therefore it will give you more traffic, awareness, and credibility. If you do it right.
There are many Article directories sites that people can use to distribute their articles to get traffic. Different article directories have different topics, so find out which ones will be better for your niche.
Let us take a look at the common mistakes that some people make before submitting their content to article directories.
Publishing content that does not help your readers.
In the process of writing articles, you might be thinking that all you want is links back to your site. And any visitors it can generate sounds great. But this is not necessarily the case…
Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting. You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic, and even hiring a writer to produce great content on your behalf.
In the end, it is all a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality content.
You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits to why you are promoting them;
- Branding.
- Lead generation.
- Promotion.
All these 3 are part of your optimization efforts. But there is only one reason why you write an article, and that is to inform your audience.
If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better content.
Failing to maximize the promotional opportunities of article marketing.
You may already know that your articles can help you generate additional backlinks to your site. But do you know that you can get more visitors and better search engine results from that same article?
If you put keywords in strategic places, but don’t overdo them. Another strategy is to use anchor text. But the majority of the directories are not able to support this.
Remember that it is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability to leverage other brands because of the quality of your work.
This will also increase your results with the search engines. But these results won’t put money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have. That is why you need to make sure your article for the directories has got some essential elements…
4 Must-Have Elements in professional content for article directories!
The importance of articles in today’s websites and internet-based companies are immeasurable. They dictate a lot of the success and the drive of traffic to your website. It has become a key element in making a site valuable and earn a profit.
Articles have been known to be the driving force to increase traffic to a website. Articles are also a factor in giving a website high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income-generating articles and products as well.
But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well-written article will catch the eyes and interest of your customers and keep them coming back for more. They could also be recommending your site to others.
Here are some tips to assist you in producing your content for article directories. Below you will read about four things all articles must have to make it successful in making your site a profit earning and traffic attracting site.
Keywords and Keyword Phrases.
An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Online business ideas, becoming financially free, Tax Lawyer, Etc). Whatever they need information about.
The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain a mindset for success page you must have articles about success mindset on site. There are many tools online that provide service in determining what keywords and keyword phrases are mostly searched for. You can use this tool to determine what keywords to use and write about.
Keyword Density
Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to rank it. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is the ultimate goal for your articles on your website.
Keyword density is the number of times a keyword or keyword phrase is used in an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.
Good Article Content
Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading material. Articles must be able to entertain people as well as provide good and valuable information that helps the reader solve their problem.
Articles should be written well with correct spelling and good grammar. If you want people to trust you, make sure you write clear, and easy to understand. So, do good research and give top value for their time on your site.
People respond well to figures, facts, and statistics. Try to get great information and as many facts as you can. A good and well-written article will boost your reputation as an expert in your chosen field or topic. As more people like your content and feel they get value. They will grow to trust you and your products.
Linking Articles
If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.
Wether you are writing articles for your blog, website, ezine or article directories be sure to always produce content that follows the guidance in this article. My experience is that it starts slow, but as soon as you get higher ranking and get one article on page one, your traffic will bloom.
