To learn how to sell anything to anyone, you must understand what motivates people. Understanding motivation means you can persuade anyone to take action. Moreover, motivation is the reason why people do anything. But, it would be best if you found their BIG reason to convince them to take action.
Two motivations drive people to take action.
Two motivations drive people – avoiding loss and acquiring potential gain. Moreover, people are likelier to work harder to avoid a loss than to achieve a potential gain. Therefore, the more contrast you create between their current and desired states, the more likely they will take action.
Emotions play a significant role in decision-making. Most decisions are made based on emotions before logic. Therefore, a good marketer will focus on feelings first. By allowing prospects to imagine their future destination, they can understand the benefits of your product. Likewise, negative emotions can create a sense of urgency and motivate people to act.
The power of Feelings to sell anything to anyone
A good way of speaking to their emotions is to use the words “How would you feel?”
examples could be:
- How would you feel if you paid off all your debt?
- How would you feel if you could travel the world and work a few hours a week from any destination?
- How would you feel if you could show your kids that all their dreams can come true?
Sell anything to anyone.
Finally, to sell anything to anyone, you can use this summary to get started creating content for blogs, emails, ads, and social media.
- Understand the motivation of the person you’re trying to sell.
- Focus on emotions first, then logic.
- Create future scenarios to show the benefits of your product.
- Highlight the negative emotions that will occur if they don’t take action.
- Ask questions like “how would you feel if” to create a persuasive argument.
Remember, the greater the contrast between their current and desired state, the more likely they will take action.
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